Gamification has proved to be a highly successful way to create a more interactive user-experience. To put it simply, gamification incorporates fun and an element of competition to a marketing strategy. All of that is great, but is it right for you?

When dealing with social media marketing, it is crucial to understand the three basic types of overall strategy - Engagement Marketing, Social (Nurture) Marketing, and Social IMC. Next I'll explain what they are and give examples of which one may be right for you. Let's get started!

Learn how to track and analyze your engagements so you know how your content is performing. With a few tips and some useful tools (some of which you are already using), we can make this crucial process very painless.

You now have a social media strategy, know who your audience is and where they are, got your tools, set up your channels, and crafted your awesome content. Now learn how to time your content to maximize it's impact with your audience.

In the previous articles we've talked about your social media strategy, your target audience, and what kind of content or messages you will craft for your audience. Today we get into the nuts and bolts of content creation (and curation!).

Content is by far the most valuable asset your business can use, to not only engage and inform customers, but to increase traffic to your website and dramatically improve search rankings.