Gamification has proved to be a highly successful way to create a more interactive user-experience. To put it simply, gamification incorporates fun and an element of competition to a marketing strategy. All of that is great, but is it right for you?
Social Media Marketing Strategies - What They Are and How they Work
When dealing with social media marketing, it is crucial to understand the three basic types of overall strategy - Engagement Marketing, Social (Nurture) Marketing, and Social IMC. Next I'll explain what they are and give examples of which one may be right for you. Let's get started!
Part 5 of "Social Media for the Small Business Owner" - Tracking and Analysis
Learn how to track and analyze your engagements so you know how your content is performing. With a few tips and some useful tools (some of which you are already using), we can make this crucial process very painless.
Part 4 of "Social Media for the Small Business Owner" - Post Frequency & Timing
You now have a social media strategy, know who your audience is and where they are, got your tools, set up your channels, and crafted your awesome content. Now learn how to time your content to maximize it's impact with your audience.
Part 3 of "Social Media for the Small Business Owner" - Content Creation/Curation
In the previous articles we've talked about your social media strategy, your target audience, and what kind of content or messages you will craft for your audience. Today we get into the nuts and bolts of content creation (and curation!).
Part 2 of "Social Media for the Small Business Owner" - Content
Content is by far the most valuable asset your business can use, to not only engage and inform customers, but to increase traffic to your website and dramatically improve search rankings.